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Expert Advice
Authors :
 --> Ivan Levison
Ivan Levison is an award-winning freelance copywriter who specializes in writing high-impact direct response materials for high technology companies like Adobe, Claris, Hewlett-Packard, Intuit, Intel, Microsoft, Netscape, and many others. Mr. Levison specializes in writing sales letters, e-mail letters, direct mail packages, response-oriented advertising, and more. He has contributed to Inc. Magazine, Software Business, Software Success, and many other publications. He has lectured on direct response copywriting at San Francisco State University and at numerous high technology conferences around the country.
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