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Expert Advice
Authors :
 --> Alan Rosenspan
Alan Rosenspan is the President of Alan Rosenspan & Associates, a direct marketing creative services and consulting company.
He and his teams have won over 100 awards for creativity and results, including 18 DMA Echo Awards. He has also been a judge of the Echoes, the Caples, the EDMA Best of Europe Awards and the international judge of the RSVP Awards in New Zealand.
Mr. Rosenspan has been a direct marketing instructor at Bentley College for the past 10 years, and has also taught courses at the Ad Club.
His articles are published monthly by direct marketing magazines in four countries.
He is a co-author of two books on direct marketing, and the creator of the "Direct Marketing on a Shoestring" Award Show held annually since 1991. Mr. Rosenspan has given presentations and led workshops in 14 different countries, as well as for individual companies including AT&T, Capital One, House of Seagrams, IBM, Kessler Financial Services, The MathWorks and other organizations.
He is the creator and presenter of the "Improve Your Direct Mail in One Day" workshops and the "Creative Strategy in Business-to-Business Direct Marketing" Seminar course for the DMA. Mr. Rosenspan was the 1997 "Direct Marketer of the Year" in New England.
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